One of the Crimson Directors (who shall remain nameless) recently pranged someone else’s car. Instead of the usual ‘run away and hope there isn’t any CCTV watching me’ attitude, she did the right thing and ‘fessed up, leaving name and telephone number at the ‘scene of the crime’. Hands up who would do the same?! Don’t all shout at once . Hands up who would want someone to do the same to them?
The inspirational story of Dr Kate Granger, the NHS medic with terminal cancer who has made it her mission to “personalize” the care given in hospitals, struck a real chord with us. She wants every introduction by care givers and health professional to start with “Hello, my name is…” To give your name to something – to own it – is a powerful thing. For those in the health service, it’s vital to build trust and deliver compassionate care. For those of us in more lowly areas of life, the ownership is probably more about taking pride and generating a sense of responsibility.
For us at Crimson Tiger, “Hello my name is” translates into our customer service ethos: we are committed to friendly, personal service (banish all thoughts of Cynthia Payne, those of a certain generation!). Putting our name to everything we do and everything we sell, brings that sense of pride and responsibility. But no, I’m not going to tell you which of us pranged that car.